Introduction
Understanding the struggle with consistency despite having the tools, ideas, and workflow.
Goals and plans without execution lead to frustration.
Tips and strategies to maintain consistency without burning out.
For creators and service providers focusing on brand awareness and lead generation.
Timestamps
[0:01] The struggle is real… This video shares tips for creators and service providers focusing on brand awareness and lead generation.
[0:28] Use the 3H strategy along with the 12-week year for a realistic content plan, avoiding burnout and inconsistency.
[01:25] 3H strategy notes - Help, Hub, Hero
[04:12] Conduct an audit, set goals, define content types, platforms, audience, and frequencies for a content plan.
[05:30] Use ChatGPT for content planning, generate themes, FAQs, and content ideas, then create a 12-week content plan.
[07:44] Focus on consistent content creation, streamline your process with templates, schedule tasks, and celebrate wins to stay motivated.
Key Takeaways
1. Embrace the 12-Week Year Strategy
Using the 12-week year framework to create realistic and manageable plans.
Unlearning old habits and starting fresh for better consistency.
Focusing on ease and avoiding burnout.
2. Implementing the 3H Strategy
Help Content: Short form, searchable, and evergreen. Educational and instructional to build brand awareness and lead generation. Examples: How-tos, FAQs, top lists, step-by-step guides, tips, and tricks.
Hub Content: Main repeatable content to engage your existing audience. Short or long form, posted weekly, biweekly, or monthly. Examples: Vlogs, day-in-the-life videos, behind-the-scenes, personal stories, motivational videos.
Hero Content: Promotional content posted monthly, quarterly, or bi-annually. Examples: Webinars, campaigns, case studies, success stories, live streams, behind-the-scenes for launches, promotional videos.
3. Creating a Content Plan
Audit your current content to identify what works and what doesn't.
Define goals, purpose, unique selling points, topics, monthly themes, content types, tone, and offerings.
Identify primary and secondary platforms for discovery and repurposing.
Understand your audience's struggles and tailor your content accordingly.
4. Leveraging Tools and Platforms
Utilize tools like ChatGPT for content planning.
Start or enhance your email list using platforms like MailerLite, Beehive, and Substack.
Substack for newsletters and podcasts, distributing to Apple Podcasts and Spotify.
5. Practical Tips for Consistency
Break SMART goals into manageable daily and weekly actions.
Be flexible and adaptable, considering audience feedback and energy levels.
Focus on content creation for long-term engagement rather than fast results.
Use templates and checklists to streamline your workflow.
Set notifications and automate tasks using tools like Notion and Google Calendar.
Batch create content on high-energy days and monitor progress regularly.
Celebrate wins, big and small, to maintain motivation.
Resources
Listen on Apple Podcasts, Spotify, YouTube
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