Brief Gems
Brief Gems
#002: YouTube marketing made easy
0:00
Current time: 0:00 / Total time: -8:41
-8:41

#002: YouTube marketing made easy

Use the 3H Strategy and 12-week year calendar to stay on track

Introduction

  • Understanding the struggle with consistency despite having the tools, ideas, and workflow.

  • Goals and plans without execution lead to frustration.

  • Tips and strategies to maintain consistency without burning out.

  • For creators and service providers focusing on brand awareness and lead generation.

Timestamps

[0:01] The struggle is real… This video shares tips for creators and service providers focusing on brand awareness and lead generation.

[0:28] Use the 3H strategy along with the 12-week year for a realistic content plan, avoiding burnout and inconsistency.

[01:25] 3H strategy notes - Help, Hub, Hero

[04:12] Conduct an audit, set goals, define content types, platforms, audience, and frequencies for a content plan.

[05:30] Use ChatGPT for content planning, generate themes, FAQs, and content ideas, then create a 12-week content plan.

[07:44] Focus on consistent content creation, streamline your process with templates, schedule tasks, and celebrate wins to stay motivated.

Key Takeaways

1. Embrace the 12-Week Year Strategy

  • Using the 12-week year framework to create realistic and manageable plans.

  • Unlearning old habits and starting fresh for better consistency.

  • Focusing on ease and avoiding burnout.

2. Implementing the 3H Strategy

  • Help Content: Short form, searchable, and evergreen. Educational and instructional to build brand awareness and lead generation. Examples: How-tos, FAQs, top lists, step-by-step guides, tips, and tricks.

  • Hub Content: Main repeatable content to engage your existing audience. Short or long form, posted weekly, biweekly, or monthly. Examples: Vlogs, day-in-the-life videos, behind-the-scenes, personal stories, motivational videos.

  • Hero Content: Promotional content posted monthly, quarterly, or bi-annually. Examples: Webinars, campaigns, case studies, success stories, live streams, behind-the-scenes for launches, promotional videos.

3. Creating a Content Plan

  • Audit your current content to identify what works and what doesn't.

  • Define goals, purpose, unique selling points, topics, monthly themes, content types, tone, and offerings.

  • Identify primary and secondary platforms for discovery and repurposing.

  • Understand your audience's struggles and tailor your content accordingly.

4. Leveraging Tools and Platforms

  • Utilize tools like ChatGPT for content planning.

  • Start or enhance your email list using platforms like MailerLite, Beehive, and Substack.

  • Substack for newsletters and podcasts, distributing to Apple Podcasts and Spotify.

5. Practical Tips for Consistency

  • Break SMART goals into manageable daily and weekly actions.

  • Be flexible and adaptable, considering audience feedback and energy levels.

  • Focus on content creation for long-term engagement rather than fast results.

  • Use templates and checklists to streamline your workflow.

  • Set notifications and automate tasks using tools like Notion and Google Calendar.

  • Batch create content on high-energy days and monitor progress regularly.

  • Celebrate wins, big and small, to maintain motivation.

Resources

Listen on Apple Podcasts, Spotify, YouTube

Discussion about this podcast

Brief Gems
Brief Gems
Brief Gems, hosted by Marjy G., is a mini-podcast for digital creators looking to simplify their business and brand. Join me every 2 weeks for short, actionable episodes under 15 minutes filled with educational tips, inspirational lessons from my journey to becoming a paid digital creator, and behind-the-scenes insights. Listen in to find out how to streamline your workflow, create engaging content, and promote your services effectively. Learn more about Marjy and Brief Gems at msguery.net/podcast. You can also find Brief Gems on ⁠Apple Podcasts⁠, ⁠Spotify⁠, Substack, and ⁠YouTube⁠.